Relationships among Two Visual Attentions and Fixation Duration on an Ad Banner: An Exploration through Eye-Tracking on YouTube

An ad banner has been validated through eye-tracking that it fails to secure a website visitor's attention. However, a recent practice has embedded the banner into a clip on YouTube. No publication nonetheless has verified if it could attract the visitor's attention. This study attempts to...

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Veröffentlicht in:	Journal of global business issues 2013-04, Vol.7 (1), p.1
1. Verfasser:	Tangmanee, Chatpong
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Brand image Correlation analysis Design Electronic commerce Eye movements Internet Online advertising Studies Video Websites
Online-Zugang:	Volltext
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