Incerteza Subjetiva no Processo de Decisão Estratégica: uma Proposta de Mensuração/Subjetive Uncertainty in the Strategic Decision Process: a Measurement Proposal

Uncertainty has often been cited to justify difficulties in business decision making and is associated with differences in the performance of competing firms because in a world of certainty, resource allocation would be optimized and there would not be rents variation among competing economic actors...

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Veröffentlicht in:	Revista de administração contemporânea 2010-11, Vol.14 (6), p.990
Hauptverfasser:	Lombardi, Marta Fabiano Sambiase, Brito, Eliane Pereira Zamith
Format:	Artikel
Sprache:	por
Schlagworte:	Decision making Strategic management Studies Uncertainty
Online-Zugang:	Volltext
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