Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets

•Brand repurchase is a multi-level phenomenon influenced by individual-, brand-, and market-level variables.•Customer satisfaction and relational investments have substitutive effects on brand repurchase.•Territorial market share moderates the effects of customer satisfaction and relational investme...

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Veröffentlicht in:	Journal of retailing 2013-12, Vol.89 (4), p.409-422
Hauptverfasser:	Echambadi, Raj, Jindal, Rupinder P., Blair, Edward A.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty brand performance brand repurchase Business metrics Consumer behavior Customer satisfaction Gasoline geographic variation HLM Hypotheses Market shares Marketing Mathematical models mixed models Packaged goods Petroleum industry Retail stores Retailing industry Service stations Statistical analysis Studies Variables
Online-Zugang:	Volltext
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