Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials
•Russian advertorials published in the Washington Post and the Times of India were analyzed for key themes.•Advertorials aimed at American readers presented Russia as a dependable partner in the area of global cooperation.•Advertorials aimed at Indian readers presented Russia as a long-term partner...
Gespeichert in:
| Veröffentlicht in: | Public relations review 2013-11, Vol.39 (4), p.403-405 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 405 |
|---|---|
| container_issue | 4 |
| container_start_page | 403 |
| container_title | Public relations review |
| container_volume | 39 |
| creator | Golan, Guy J. Viatchaninova, Evhenia |
| description | •Russian advertorials published in the Washington Post and the Times of India were analyzed for key themes.•Advertorials aimed at American readers presented Russia as a dependable partner in the area of global cooperation.•Advertorials aimed at Indian readers presented Russia as a long-term partner that shares cultural and global interests.•The advertorial is a useful public relations tactic for issue management.•The advertorial is a useful public relations tactic for public diplomacy.
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy. |
| doi_str_mv | 10.1016/j.pubrev.2013.09.011 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_cross</sourceid><recordid>TN_cdi_proquest_journals_1450058387</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><els_id>S0363811113001355</els_id><sourcerecordid>3124447141</sourcerecordid><originalsourceid>FETCH-LOGICAL-c334t-3cc1c9e01e9c746435718407d286fbee07aea887e7c57fdb584a76a7297398273</originalsourceid><addsrcrecordid>eNp9kEFLxDAUhIMouK7-Aw8BD55akyZtUg-CrLoKC8qqNyGk6auk7DY1aRf235ulnj3N4c3MYz6ELilJKaHFTZv2Y-Vhl2aEspSUKaH0CM2oFCzhORPHaEZYwRJJKT1FZyG0hJC8pPkMfS3dDny3hW7A785YvcFrCL3rgq3sxg57bDv8NlYba_CD7Tduq83-Fq_HEKy-DjgMXg_wHa9jAOwarOvYNzgfm8I5OmmiwMWfztHn0-PH4jlZvS5fFverxDDGh4QZQ00JhEJpBC84ywWVnIg6k0VTARChQUspQJhcNHWVS65FoUVWClbKTLA5upp6e-9-RgiDat3ou_hSUZ7HqZLJg4tPLuNdCB4a1Xu71X6vKFEHjqpVE0d14KhIqSLHGLubYhAX7Cx4FYyFzkBtPZhB1c7-X_ALFuZ-Ow</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1450058387</pqid></control><display><type>article</type><title>Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials</title><source>PAIS Index</source><source>Elsevier ScienceDirect Journals</source><creator>Golan, Guy J. ; Viatchaninova, Evhenia</creator><creatorcontrib>Golan, Guy J. ; Viatchaninova, Evhenia</creatorcontrib><description>•Russian advertorials published in the Washington Post and the Times of India were analyzed for key themes.•Advertorials aimed at American readers presented Russia as a dependable partner in the area of global cooperation.•Advertorials aimed at Indian readers presented Russia as a long-term partner that shares cultural and global interests.•The advertorial is a useful public relations tactic for issue management.•The advertorial is a useful public relations tactic for public diplomacy.
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy.</description><identifier>ISSN: 0363-8111</identifier><identifier>EISSN: 1873-4537</identifier><identifier>DOI: 10.1016/j.pubrev.2013.09.011</identifier><identifier>CODEN: PREREL</identifier><language>eng</language><publisher>Silver Spring: Elsevier Inc</publisher><subject>Accountability ; Advertisements ; Advertorial ; Corporate social responsibility ; Diplomacy ; Editorials ; Government agencies ; Government social responsibility ; International public relations ; Public diplomacy ; Public relations ; Responsibilities ; Russia ; Social responsibility ; Studies</subject><ispartof>Public relations review, 2013-11, Vol.39 (4), p.403-405</ispartof><rights>2013 Elsevier Inc.</rights><rights>Copyright Elsevier Science Ltd. Nov 2013</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c334t-3cc1c9e01e9c746435718407d286fbee07aea887e7c57fdb584a76a7297398273</citedby><cites>FETCH-LOGICAL-c334t-3cc1c9e01e9c746435718407d286fbee07aea887e7c57fdb584a76a7297398273</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.sciencedirect.com/science/article/pii/S0363811113001355$$EHTML$$P50$$Gelsevier$$H</linktohtml><link.rule.ids>314,776,780,3537,27843,27901,27902,65534</link.rule.ids></links><search><creatorcontrib>Golan, Guy J.</creatorcontrib><creatorcontrib>Viatchaninova, Evhenia</creatorcontrib><title>Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials</title><title>Public relations review</title><description>•Russian advertorials published in the Washington Post and the Times of India were analyzed for key themes.•Advertorials aimed at American readers presented Russia as a dependable partner in the area of global cooperation.•Advertorials aimed at Indian readers presented Russia as a long-term partner that shares cultural and global interests.•The advertorial is a useful public relations tactic for issue management.•The advertorial is a useful public relations tactic for public diplomacy.
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy.</description><subject>Accountability</subject><subject>Advertisements</subject><subject>Advertorial</subject><subject>Corporate social responsibility</subject><subject>Diplomacy</subject><subject>Editorials</subject><subject>Government agencies</subject><subject>Government social responsibility</subject><subject>International public relations</subject><subject>Public diplomacy</subject><subject>Public relations</subject><subject>Responsibilities</subject><subject>Russia</subject><subject>Social responsibility</subject><subject>Studies</subject><issn>0363-8111</issn><issn>1873-4537</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>7TQ</sourceid><recordid>eNp9kEFLxDAUhIMouK7-Aw8BD55akyZtUg-CrLoKC8qqNyGk6auk7DY1aRf235ulnj3N4c3MYz6ELilJKaHFTZv2Y-Vhl2aEspSUKaH0CM2oFCzhORPHaEZYwRJJKT1FZyG0hJC8pPkMfS3dDny3hW7A785YvcFrCL3rgq3sxg57bDv8NlYba_CD7Tduq83-Fq_HEKy-DjgMXg_wHa9jAOwarOvYNzgfm8I5OmmiwMWfztHn0-PH4jlZvS5fFverxDDGh4QZQ00JhEJpBC84ywWVnIg6k0VTARChQUspQJhcNHWVS65FoUVWClbKTLA5upp6e-9-RgiDat3ou_hSUZ7HqZLJg4tPLuNdCB4a1Xu71X6vKFEHjqpVE0d14KhIqSLHGLubYhAX7Cx4FYyFzkBtPZhB1c7-X_ALFuZ-Ow</recordid><startdate>201311</startdate><enddate>201311</enddate><creator>Golan, Guy J.</creator><creator>Viatchaninova, Evhenia</creator><general>Elsevier Inc</general><general>Elsevier Science Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7TQ</scope><scope>DHY</scope><scope>DON</scope></search><sort><creationdate>201311</creationdate><title>Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials</title><author>Golan, Guy J. ; Viatchaninova, Evhenia</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c334t-3cc1c9e01e9c746435718407d286fbee07aea887e7c57fdb584a76a7297398273</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2013</creationdate><topic>Accountability</topic><topic>Advertisements</topic><topic>Advertorial</topic><topic>Corporate social responsibility</topic><topic>Diplomacy</topic><topic>Editorials</topic><topic>Government agencies</topic><topic>Government social responsibility</topic><topic>International public relations</topic><topic>Public diplomacy</topic><topic>Public relations</topic><topic>Responsibilities</topic><topic>Russia</topic><topic>Social responsibility</topic><topic>Studies</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Golan, Guy J.</creatorcontrib><creatorcontrib>Viatchaninova, Evhenia</creatorcontrib><collection>CrossRef</collection><collection>PAIS Index</collection><collection>PAIS International</collection><collection>PAIS International (Ovid)</collection><jtitle>Public relations review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Golan, Guy J.</au><au>Viatchaninova, Evhenia</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials</atitle><jtitle>Public relations review</jtitle><date>2013-11</date><risdate>2013</risdate><volume>39</volume><issue>4</issue><spage>403</spage><epage>405</epage><pages>403-405</pages><issn>0363-8111</issn><eissn>1873-4537</eissn><coden>PREREL</coden><abstract>•Russian advertorials published in the Washington Post and the Times of India were analyzed for key themes.•Advertorials aimed at American readers presented Russia as a dependable partner in the area of global cooperation.•Advertorials aimed at Indian readers presented Russia as a long-term partner that shares cultural and global interests.•The advertorial is a useful public relations tactic for issue management.•The advertorial is a useful public relations tactic for public diplomacy.
The current study analyzes Russia's use of the advertorial as a tool of direct communication with readers of the Washington Post and The Times of India. The study introduces the concept of government social responsibility (GSR) and discusses its role in government to foreign citizen public diplomacy.</abstract><cop>Silver Spring</cop><pub>Elsevier Inc</pub><doi>10.1016/j.pubrev.2013.09.011</doi><tpages>3</tpages></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 0363-8111 |
| ispartof | Public relations review, 2013-11, Vol.39 (4), p.403-405 |
| issn | 0363-8111 1873-4537 |
| language | eng |
| recordid | cdi_proquest_journals_1450058387 |
| source | PAIS Index; Elsevier ScienceDirect Journals |
| subjects | Accountability Advertisements Advertorial Corporate social responsibility Diplomacy Editorials Government agencies Government social responsibility International public relations Public diplomacy Public relations Responsibilities Russia Social responsibility Studies |
| title | Government Social Responsibility in Public Diplomacy: Russia's strategic use of advertorials |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-02-14T06%3A10%3A08IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_cross&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Government%20Social%20Responsibility%20in%20Public%20Diplomacy:%20Russia's%20strategic%20use%20of%20advertorials&rft.jtitle=Public%20relations%20review&rft.au=Golan,%20Guy%20J.&rft.date=2013-11&rft.volume=39&rft.issue=4&rft.spage=403&rft.epage=405&rft.pages=403-405&rft.issn=0363-8111&rft.eissn=1873-4537&rft.coden=PREREL&rft_id=info:doi/10.1016/j.pubrev.2013.09.011&rft_dat=%3Cproquest_cross%3E3124447141%3C/proquest_cross%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1450058387&rft_id=info:pmid/&rft_els_id=S0363811113001355&rfr_iscdi=true |