The Math Problem: Advertising Students’ Attitudes toward Statistics

This study used the Students’ Attitudes toward Statistics Scale (STATS) to measure attitude toward statistics among a national sample of advertising students. A factor analysis revealed four underlying factors make up the attitude toward statistics construct—Interest & Future Applicability, Conf...

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Veröffentlicht in:Journalism & mass communication educator 2013-06, Vol.68 (2), p.134-149
Hauptverfasser: Fullerton, Jami A., Kendrick, Alice
Format: Artikel
Sprache:eng
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