Bayesian estimation of a simultaneous probit model using error augmentation: An application to multi-buying and churning behavior

Researchers in marketing are often interested in analyzing how an agent’s discrete choice decision affects a subsequent or concurrent discrete choice decision by the same or different agent. This analysis may necessitate the use of a simultaneous equations model with discrete and continuous endogeno...

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Veröffentlicht in:Quantitative marketing and economics 2013-12, Vol.11 (4), p.437-458
Hauptverfasser: Balachander, Subramanian, Ghosh, Bikram
Format: Artikel
Sprache:eng
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