Information technology diffusion in Malaysia's foodservice industry

Purpose - The purpose of this paper is to investigate how three organizational factors - affiliation, sufficient capital and company age - related to 323 Malaysian foodservice companies' diffusion of six information technology (IT) applications. The IT applications, basic or advanced, respectiv...

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Veröffentlicht in:Journal of hospitality and tourism technology 2013-09, Vol.4 (3), p.200-210
Hauptverfasser: Fareed Ismail, Ahmad, Zorn, Steffen Frank, Chern Boo, Huey, Murali, Sambasivan, Murphy, Jamie
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container_end_page 210
container_issue 3
container_start_page 200
container_title Journal of hospitality and tourism technology
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creator Fareed Ismail, Ahmad
Zorn, Steffen Frank
Chern Boo, Huey
Murali, Sambasivan
Murphy, Jamie
description Purpose - The purpose of this paper is to investigate how three organizational factors - affiliation, sufficient capital and company age - related to 323 Malaysian foodservice companies' diffusion of six information technology (IT) applications. The IT applications, basic or advanced, respectively, represent two innovation diffusion levels, adoption and implementation.Design methodology approach - This study drew on a survey of chief executive officers, owners, information system technology managers, operations managers, and account financial managers in 323 Kuala Lumpur and Selangor foodservice companies. The study conducted logistic regression to examine factors related to the adoption and implementation of IT applications.Findings - IT adoption and implementation related significantly to sufficient capital. Company age and affiliation showed an insignificant relation with adopting and implementing IT applications.Originality value - To the authors' knowledge, this is the first hospitality study to examine simultaneously the diffusion of basic and advanced IT applications. Most studies investigate the adoption of one or two innovations, such as spreadsheets, web sites, and e-mail, without considering diffusion stages. This study demonstrates multiple innovations, multiple diffusion stages and multivariate analyses.
doi_str_mv 10.1108/JHTT-06-2011-0020
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source Emerald A-Z Current Journals; Standard: Emerald eJournal Premier Collection
subjects Age
Developing countries
Executives
Food service industry
Hotels & motels
Hypotheses
Innovations
Knowledge management
LDCs
Recipes
Response rates
Restaurants
Software
Studies
Technological change
Technology adoption
Variables
title Information technology diffusion in Malaysia's foodservice industry
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