From Awareness to Advocacy: Understanding Nonprofit Communication, Participation, and Support

This article explores public support for nonprofit organizations by studying a specific fundraising event, Relay For Life, benefiting the American Cancer Society. Using an online survey of undergraduates (N = 514), this research employs the situational theory of publics and the theory of reasoned ac...

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Veröffentlicht in:	Journal of public relations research 2013-08, Vol.25 (4), p.307-328
1. Verfasser:	McKeever, Brooke Weberling
Format:	Artikel
Sprache:	eng
Schlagworte:	Citizen participation Community support Nonprofit organizations Public relations Sociology Studies
Online-Zugang:	Volltext
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