The impact of perceived crowding on consumers' store patronage intentions: Role of optimal stimulation level and shopping motivation

Past empirical studies leave open the question of whether perceived crowding has a positive or a negative effect on shopping outcomes (Eroglu, Machleit, & Barr, 2005 ; Hui & Bateson, 1991 ). Based on the premise that shopping is a social phenomenon involving hedonic as well as utilitarian mo...

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Veröffentlicht in:	Journal of marketing management 2013-05, Vol.29 (7-8), p.812-835
Hauptverfasser:	Mehta, Ritu, Sharma, Narendra K, Swami, Sanjeev
Format:	Artikel
Sprache:	eng
Schlagworte:	arousal Cognitive psychology Consumers crowding Emotions Evaluation India Motivation Patronage Retail stores retailing Shopping stimulation store atmospherics Studies
Online-Zugang:	Volltext
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