Trust Across Borders: Buyer-Supplier Trust in Global Business-to-Business E-Commerce
This study focuses on trust formation and development in global buyer-supplier relationships. Trust affects all business relationships, especially global business-to-business (B2Bj transactions due to the distances between buyers and suppliers. We use information signaling theory to examine how info...
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Veröffentlicht in: | Journal of the Association for Information Systems 2012-11, Vol.13 (11), p.886-922 |
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Format: | Artikel |
Sprache: | eng |
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