Solving the Distinctiveness – Blindness Debate: A Unified Model for Understanding Banner Processing

Online designers have widely adopted banners as a popular online advertising format. However, because of their low click-through rates, marketers have recently questioned the effectiveness of banners. A phenomenon called "banner blindness" suggests that salient stimuli, such as banners, ar...

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Veröffentlicht in:	Journal of the Association for Information Systems 2013-02, Vol.14 (2), p.49-71
Hauptverfasser:	Sun, Yonggiang, Lim, Kai, Peng, Jerry
Format:	Artikel
Sprache:	eng
Schlagworte:	Design Designers Information systems Internet Literature reviews Online advertising Studies Unified messaging
Online-Zugang:	Volltext
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