The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry
Research on corporate social responsibility (CSR) has notably increased in recent years and many scales for measuring CSR image have been developed in academic literature. Due to the contextual character recognized in the implementation of CSR strategies, in this paper a new scale based on stakehold...
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| Veröffentlicht in: | Service business 2013-09, Vol.7 (3), p.459-481 |
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| creator | Pérez, Andrea Martínez, Patricia Rodríguez del Bosque, Ignacio |
| description | Research on corporate social responsibility (CSR) has notably increased in recent years and many scales for measuring CSR image have been developed in academic literature. Due to the contextual character recognized in the implementation of CSR strategies, in this paper a new scale based on stakeholder theory is developed to evaluate customers’ perception regarding the CSR performance of their banking service providers. The proposal of reliable measurement tools for evaluating customers’ perception is especially relevant for companies because of their significant role in influencing the design and implementation of corporate strategies. Results demonstrate the reliability and validity of this new scale in two different samples. In the banking industry, CSR includes corporate responsibilities toward customers, shareholders, employees, society, and all legal and ethical requirements of banking institutions. Nevertheless, different kinds of banking institutions have specific CSR images, which reveal different strategic approaches to CSR. |
| doi_str_mv | 10.1007/s11628-012-0171-9 |
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| subjects | Bank Banking industry Business and Management Corporate image Corporate responsibility Corporate Social Responsibility Empirical Article Employees Firmenimage Human Resource Management Kundenzufriedenheit Management Messung Perceptions Social responsibility Spanien Stakeholder Stakeholders Stockholders Studies |
| title | The development of a stakeholder-based scale for measuring corporate social responsibility in the banking industry |
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