The Beliefs Which Influence Young Males to Speed and Strategies to Slow Them Down: Informing the Content of Antispeeding Messages

ABSTRACT Young male drivers are overrepresented in road‐related fatalities. Speeding represents a pervasive and significant contributor to road trauma. Antispeeding messages represent a long‐standing strategy aimed at discouraging drivers from speeding. These messages, however, have not always achie...

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Veröffentlicht in:Psychology & marketing 2013-09, Vol.30 (9), p.826-841
Hauptverfasser: Lewis, Ioni, Watson, Barry, White, Katherine M., Elliott, Barry
Format: Artikel
Sprache:eng
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