Destination image in travel magazines: A textual and pictorial analysis of Hong Kong and Macau

Based on the analyses of texts and pictures in the top six outbound travel magazines in Mainland China, this article presents an evaluation of the destination images of Hong Kong and Macau as portrayed in 88 travel articles over a three-year period. The results showed that the projected destination...

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Veröffentlicht in:	Journal of vacation marketing 2013-07, Vol.19 (3), p.253-268
Hauptverfasser:	Hsu, Cathy HC, Song, Hanqun
Format:	Artikel
Sprache:	eng
Schlagworte:	Content analysis Studies Tourist attractions Travel
Online-Zugang:	Volltext
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