Competing in the Age of Omnichannel Retailing

Recent technology advances in mobile computing and augmented reality are blurring the boundaries between traditional and Internet retailing, enabling retailers to interact with consumers through multiple touch points and expose them to a rich blend of offline sensory information and online content....

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Veröffentlicht in:	MIT Sloan management review 2013-07, Vol.54 (4), p.23
Hauptverfasser:	Brynjolfsson, Erik, Hu, Yu Jeffrey, Rahman, Mohammad S
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Augmented reality Business models Cameras Competition Consumers Electronic commerce Internet Management science Prices Product reviews Retail stores Retailing industry Smartphones
Online-Zugang:	Volltext
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