Creating Truth-Telling Incentives with the Bayesian Truth Serum

The Bayesian truth serum (BTS) is a survey scoring method that creates truth-telling incentives for respondents answering multiple-choice questions about intrinsically private matters, such as opinions, tastes, and behavior. The authors test BTS in several studies, primarily using recognition questi...

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Veröffentlicht in:	Journal of marketing research 2013-06, Vol.50 (3), p.289-302
Hauptverfasser:	WEAVER, RAY, PRELEC, DRAZEN
Format:	Artikel
Sprache:	eng
Schlagworte:	Bleeding time Brand names Consumer behavior Control groups Credibility Financial incentives Group incentives Incentive pay Incentives Marketing Oaths Payments Questionnaires Statistical methods Studies Truth
Online-Zugang:	Volltext
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