Examining national tourism brand image: content analysis of Lonely Planet Korea

Purpose - The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image. Design/methodology/approach - To achieve this goal, this study used content analysis to analyze the Ko...

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Veröffentlicht in:	Tourism review (Association internationale d'experts scientifiques du tourisme) 2013-01, Vol.68 (2), p.56-71
Hauptverfasser:	Youn Kim, Hee, Yoon, Ji‐Hwan
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand image Content analysis Guidebooks Information sources Marketing Multiculturalism & pluralism R&D Research & development Social networks Studies Tourism Travel
Online-Zugang:	Volltext
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