Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success
This study examines the impact of online word of mouth (WOM) and expert reviews on movies' box office revenues, both in the U.S. domestic market and in the international markets. Using a sample of 169 movies released in 2008, the study discovered that the frequency of online WOM and the valence...
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| Veröffentlicht in: | Journal of media economics 2013-04, Vol.26 (2), p.98-114 |
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| container_end_page | 114 |
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| container_title | Journal of media economics |
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| creator | Kim, Sang Ho Park, Namkee Park, Seung Hyun |
| description | This study examines the impact of online word of mouth (WOM) and expert reviews on movies' box office revenues, both in the U.S. domestic market and in the international markets. Using a sample of 169 movies released in 2008, the study discovered that the frequency of online WOM and the valence rating of expert reviews were significant factors for box office outcomes in the domestic market. The study also found that only the frequency of online WOM was a significant factor in the international markets. The findings suggest that online WOM and expert reviews play a critical role in moviegoers' consumption behavior in the age of the Internet and social media. |
| doi_str_mv | 10.1080/08997764.2013.785551 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0899-7764 |
| ispartof | Journal of media economics, 2013-04, Vol.26 (2), p.98-114 |
| issn | 0899-7764 1532-7736 |
| language | eng |
| recordid | cdi_proquest_journals_1364813715 |
| source | Business Source Complete |
| subjects | Domestic markets International markets Motion picture criticism Motion pictures Social networks Studies Ticket sales Word of mouth advertising |
| title | Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success |
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