The effects of customer focus on new product performance

Purpose - The purpose of this paper is to investigate the relationship between customer focus and new product performance.Design methodology approach - Senior management of Malaysian manufacturing firms was the target respondent of this study. Data were collected using mail questionnaire survey appr...

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Veröffentlicht in:	Business strategy series 2013, Vol.14 (2/3), p.67-71
1. Verfasser:	Sanuri Mohd Mokhtar, Sany
Format:	Artikel
Sprache:	eng
Schlagworte:	Business Corporate objectives Customer satisfaction Customers Design Failure Hypotheses Mail Management Manufacturing Marketing Meetings Methodology Product development Questionnaires Research & development expenditures Strategic business units Strategy Success factors Surveys
Online-Zugang:	Volltext
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