The effects of customer focus on new product performance
Purpose - The purpose of this paper is to investigate the relationship between customer focus and new product performance.Design methodology approach - Senior management of Malaysian manufacturing firms was the target respondent of this study. Data were collected using mail questionnaire survey appr...
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| Veröffentlicht in: | Business strategy series 2013, Vol.14 (2/3), p.67-71 |
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| creator | Sanuri Mohd Mokhtar, Sany |
| description | Purpose - The purpose of this paper is to investigate the relationship between customer focus and new product performance.Design methodology approach - Senior management of Malaysian manufacturing firms was the target respondent of this study. Data were collected using mail questionnaire survey approach.Findings - The results revealed that customer focus has a statistically significant association with new product performance; hence, the proposed hypothesis of the study is supported.Practical implications - The outcome of this study provides vital information from Malaysian firms' perspective on the practical relationship of customer focus on new product performance.Originality value - This paper offers a better understanding for senior management of manufacturing firms to engage with customers in developing a new product. |
| doi_str_mv | 10.1108/17515631311325132 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1751-5637 |
| ispartof | Business strategy series, 2013, Vol.14 (2/3), p.67-71 |
| issn | 1751-5637 1751-5645 |
| language | eng |
| recordid | cdi_proquest_journals_1355484235 |
| source | Emerald A-Z Current Journals |
| subjects | Business Corporate objectives Customer satisfaction Customers Design Failure Hypotheses Management Manufacturing Marketing Meetings Methodology Product development Questionnaires Research & development expenditures Strategic business units Strategy Success factors Surveys |
| title | The effects of customer focus on new product performance |
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