Extension: On the Brink of Extinction or Distinction?

Extension: On the Brink of Extinction or Distinction?

Extension is rapidly being drawn into a competitive knowledge marketplace. This article looks at why and proposes a way to meet the resulting new audience expectations. Technology and escalating audience demands for anytime/anyplace access conspire to place Extension- a large, traditional organizati...

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Veröffentlicht in:Journal of extension 2000-10, Vol.38 (5)
Hauptverfasser: King, David A, Boehlje, Michael D
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container_title Journal of extension
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creator King, David A
Boehlje, Michael D
description Extension is rapidly being drawn into a competitive knowledge marketplace. This article looks at why and proposes a way to meet the resulting new audience expectations. Technology and escalating audience demands for anytime/anyplace access conspire to place Extension- a large, traditional organization- at a disadvantage. The authors propose a new and distinct virtual Extension competitor designed to meet dot.com's head on: e-CES. As Tom Peters says, "Become distinct, or become extinct."
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title Extension: On the Brink of Extinction or Distinction?
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