IDENTIFYING MARKETING EFFECTIVENESS METRICS (Case study: East Azerbaijan's industrial units)

The Paper attempts to identify marketing effectiveness metrics in industrial units. The metrics investigated in this study are completely applicable and comprehensive, and consequently they can evaluate marketing effectiveness in various industries. The metrics studied include: Market Share, Profita...

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Veröffentlicht in:	Poslovna izvrsnost 2012-07, Vol.6 (2), p.47
Hauptverfasser:	Faridyahyaie, Reza, Faryabi, Mohammad, Noubar, Hossein Bodaghi Khajeh
Format:	Artikel
Sprache:	eng
Schlagworte:	Benchmarks Brand loyalty Effectiveness studies Industrial markets Marketing Measurement techniques
Online-Zugang:	Volltext
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