Perceived benefits, perceived risk, and trust

Purpose - The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators.Design methodology approach - In total, 578 valid samples were collected via an online survey. Multiple...

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Veröffentlicht in:	Asia Pacific journal of marketing and logistics 2013-03, Vol.25 (2), p.225-248
Hauptverfasser:	Tingchi Liu, Matthew, Brock, James L, Cheng Shi, Gui, Chu, Rongwei, Tseng, Ting-Hsiang
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Auctions Behavior Consumers Discounts Electronic commerce Groups Hypotheses Internet NGOs Nongovernmental organizations Patronage Purchase intention Risk Shopping Social networks Studies Websites
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