Is There Health Out There in the Afrosphere? An Analysis of Health-Related Content Posted by Black Bloggers
We explored the extent to which Blacks use online blogs to communicate health information. We content analyzed blogs' main pages for: health-related text, badges, subject lists, and tag clouds. Half of the blogs possessed one of the aforementioned items referencing or depicting health. Violence...
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Veröffentlicht in: | Health marketing quarterly 2013-01, Vol.30 (1), p.1-18 |
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creator | Della, Lindsay J. Griffin, Dawn B. Eroğlu, Dogan Bernhardt, Jay M. Wells, Rebecca R. |
description | We explored the extent to which Blacks use online blogs to communicate health information. We content analyzed blogs' main pages for: health-related text, badges, subject lists, and tag clouds. Half of the blogs possessed one of the aforementioned items referencing or depicting health. Violence/crime and health/healthcare were referenced most frequently. We also analyzed health-related posts by coding for presumed posting purpose. We found that bloggers most often posted health content in order to share information; very few promoted healthier behavior. We assert that blogs have the potential to be an important health communication tool for reaching Black Americans. |
doi_str_mv | 10.1080/07359683.2013.758012 |
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An Analysis of Health-Related Content Posted by Black Bloggers</atitle><jtitle>Health marketing quarterly</jtitle><addtitle>Health Mark Q</addtitle><date>2013-01-01</date><risdate>2013</risdate><volume>30</volume><issue>1</issue><spage>1</spage><epage>18</epage><pages>1-18</pages><issn>0735-9683</issn><eissn>1545-0864</eissn><abstract>We explored the extent to which Blacks use online blogs to communicate health information. We content analyzed blogs' main pages for: health-related text, badges, subject lists, and tag clouds. Half of the blogs possessed one of the aforementioned items referencing or depicting health. Violence/crime and health/healthcare were referenced most frequently. We also analyzed health-related posts by coding for presumed posting purpose. We found that bloggers most often posted health content in order to share information; very few promoted healthier behavior. We assert that blogs have the potential to be an important health communication tool for reaching Black Americans.</abstract><cop>England</cop><pub>Taylor & Francis Group</pub><pmid>23458478</pmid><doi>10.1080/07359683.2013.758012</doi><tpages>18</tpages></addata></record> |
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subjects | Adult African Americans African Americans - statistics & numerical data Bibliometrics blogging Blogging - statistics & numerical data Blogs Chi-Square Distribution Content analysis Female Health administration Health behavior health communication Health Communication - methods Health Communication - trends Health Status Humans Information Male new media social media Studies Young Adult |
title | Is There Health Out There in the Afrosphere? An Analysis of Health-Related Content Posted by Black Bloggers |
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