Is There Health Out There in the Afrosphere? An Analysis of Health-Related Content Posted by Black Bloggers

We explored the extent to which Blacks use online blogs to communicate health information. We content analyzed blogs' main pages for: health-related text, badges, subject lists, and tag clouds. Half of the blogs possessed one of the aforementioned items referencing or depicting health. Violence...

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Veröffentlicht in:Health marketing quarterly 2013-01, Vol.30 (1), p.1-18
Hauptverfasser: Della, Lindsay J., Griffin, Dawn B., Eroğlu, Dogan, Bernhardt, Jay M., Wells, Rebecca R.
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container_end_page 18
container_issue 1
container_start_page 1
container_title Health marketing quarterly
container_volume 30
creator Della, Lindsay J.
Griffin, Dawn B.
Eroğlu, Dogan
Bernhardt, Jay M.
Wells, Rebecca R.
description We explored the extent to which Blacks use online blogs to communicate health information. We content analyzed blogs' main pages for: health-related text, badges, subject lists, and tag clouds. Half of the blogs possessed one of the aforementioned items referencing or depicting health. Violence/crime and health/healthcare were referenced most frequently. We also analyzed health-related posts by coding for presumed posting purpose. We found that bloggers most often posted health content in order to share information; very few promoted healthier behavior. We assert that blogs have the potential to be an important health communication tool for reaching Black Americans.
doi_str_mv 10.1080/07359683.2013.758012
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subjects Adult
African Americans
African Americans - statistics & numerical data
Bibliometrics
blogging
Blogging - statistics & numerical data
Blogs
Chi-Square Distribution
Content analysis
Female
Health administration
Health behavior
health communication
Health Communication - methods
Health Communication - trends
Health Status
Humans
Information
Male
new media
social media
Studies
Young Adult
title Is There Health Out There in the Afrosphere? An Analysis of Health-Related Content Posted by Black Bloggers
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