My place is not your place – different place brand knowledge by different target groups

Purpose - Cities increasingly compete with each other for attracting tourists, investors, companies, or residents. Marketers therefore focus on establishing the city as a brand, disregarding that the perception and knowledge of a city differ dramatically between the target audiences. Hence, place br...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of Place Management and Development 2013-03, Vol.6 (1), p.6-17
Hauptverfasser:	Zenker, Sebastian, Beckmann, Suzanne C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Brands Communication GDP Gross Domestic Product Interviews Knowledge Market segments Marketing Perceptions Students Studies Target groups Target markets
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!