A Comparison of High versus Low Involvement Bank Customers
Empirical research related to the use of involvement as a segmentation variable for service customers is sparse, despite its potential managerial utility. The present study utilized a survey methodology to examine service involvement as well as selected perceptions and demographics of bank customers...
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| Veröffentlicht in: | Journal of business and psychology 1992-06, Vol.6 (4), p.483-493 |
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| container_end_page | 493 |
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| container_issue | 4 |
| container_start_page | 483 |
| container_title | Journal of business and psychology |
| container_volume | 6 |
| creator | Longfellow, Timothy A. Celuch, Kevin G. |
| description | Empirical research related to the use of involvement as a segmentation variable for service customers is sparse, despite its potential managerial utility. The present study utilized a survey methodology to examine service involvement as well as selected perceptions and demographics of bank customers. Multiple discriminant analysis found high involvement customers to hold more favorable perceptions of bank attributes than low involvement customers. High involvement customers also tended to be older and have less education. Research related to the construct of involvement holds the potential for increasing our understanding of consumer behavior within the service sector as well as offering insights to service marketers. |
| doi_str_mv | 10.1007/BF01014179 |
| format | Article |
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The present study utilized a survey methodology to examine service involvement as well as selected perceptions and demographics of bank customers. Multiple discriminant analysis found high involvement customers to hold more favorable perceptions of bank attributes than low involvement customers. High involvement customers also tended to be older and have less education. Research related to the construct of involvement holds the potential for increasing our understanding of consumer behavior within the service sector as well as offering insights to service marketers.</description><subject>Bank accounts</subject><subject>Banking services</subject><subject>Competency based education</subject><subject>Customers</subject><subject>Demography</subject><subject>Discriminants</subject><subject>Marketing</subject><subject>Marketing strategies</subject><subject>Retail banking</subject><subject>Student evaluation of teacher performance</subject><issn>0889-3268</issn><issn>1573-353X</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>1992</creationdate><recordtype>article</recordtype><sourceid>K30</sourceid><recordid>eNpF0M1LAzEQBfAgCtbqxbsQ8CasTjabL2_tYm2h4EXB25JuJ9ra3dRkt9L_3khFT3P58R7zCLlkcMsA1N14AgxYwZQ5IgMmFM-44K_HZABam4znUp-SsxjXACCYhAG5H9HSN1sbVtG31Ds6Xb290x2G2Ec691901u78ZocNth0d2_aDln3sfJPAOTlxdhPx4vcOycvk4bmcZvOnx1k5mmc1M7LLcImmkMaxXBUScyyWDFTNmVlYjhYgFwVyFEbWVkupmJMOkCsnE1wIveRDcn3I3Qb_2WPsqrXvQ5sqK8ZBKw3C5EndHFQdfIwBXbUNq8aGfcWg-tmm-t8m4asDXqdfwp_MBaQkwfk3QzNd8A</recordid><startdate>199206</startdate><enddate>199206</enddate><creator>Longfellow, Timothy A.</creator><creator>Celuch, Kevin G.</creator><general>Human Sciences Press, Inc</general><general>Human Sciences Press</general><scope>AAYXX</scope><scope>CITATION</scope><scope>JWXEY</scope><scope>K30</scope><scope>PAAUG</scope><scope>PAWHS</scope><scope>PAWZZ</scope><scope>PAXOH</scope><scope>PBHAV</scope><scope>PBQSW</scope><scope>PBYQZ</scope><scope>PCIWU</scope><scope>PCMID</scope><scope>PCZJX</scope><scope>PDGRG</scope><scope>PDWWI</scope><scope>PETMR</scope><scope>PFVGT</scope><scope>PGXDX</scope><scope>PIHIL</scope><scope>PISVA</scope><scope>PJCTQ</scope><scope>PJTMS</scope><scope>PLCHJ</scope><scope>PMHAD</scope><scope>PNQDJ</scope><scope>POUND</scope><scope>PPLAD</scope><scope>PQAPC</scope><scope>PQCAN</scope><scope>PQCMW</scope><scope>PQEME</scope><scope>PQHKH</scope><scope>PQMID</scope><scope>PQNCT</scope><scope>PQNET</scope><scope>PQSCT</scope><scope>PQSET</scope><scope>PSVJG</scope><scope>PVMQY</scope><scope>PZGFC</scope></search><sort><creationdate>199206</creationdate><title>A Comparison of High versus Low Involvement Bank Customers</title><author>Longfellow, Timothy A. ; 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| fulltext | fulltext |
| identifier | ISSN: 0889-3268 |
| ispartof | Journal of business and psychology, 1992-06, Vol.6 (4), p.483-493 |
| issn | 0889-3268 1573-353X |
| language | eng |
| recordid | cdi_proquest_journals_1308780592 |
| source | Business Source Complete; Periodicals Index Online; Jstor Complete Legacy; Springer Nature - Complete Springer Journals |
| subjects | Bank accounts Banking services Competency based education Customers Demography Discriminants Marketing Marketing strategies Retail banking Student evaluation of teacher performance |
| title | A Comparison of High versus Low Involvement Bank Customers |
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