Consumer Price Limits and the Brand Effect

The effect of brand name present/absent condition on consumer price limits was examined in an experimental setting. The findings of this study have important implications for pricing managers. The results support the past findings that brand name affects price perception. Branded products are percei...

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Veröffentlicht in:	Journal of business and psychology 1990-12, Vol.5 (2), p.153-163
Hauptverfasser:	Kosenko, Rustan, Krishnan, R.
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Business Consumer behavior Consumer prices Consumer research House brands Market prices Marketing Personal computers Product lines
Online-Zugang:	Volltext
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