Measuring consumer involvement in products: Developing a general scale
This article reports initial work in developing an improved consumer involvement measure that can be applied across a number of product categories. The intent was to develop a short, easy‐to‐use scale that practitioners could use in a variety of consumer research settings, especially field designs....
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| Veröffentlicht in: | Psychology & marketing 1984-06, Vol.1 (2), p.65-77 |
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| container_end_page | 77 |
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| container_title | Psychology & marketing |
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| creator | Traylor, Mark B. Joseph, W. Benoy |
| description | This article reports initial work in developing an improved consumer involvement measure that can be applied across a number of product categories. The intent
was to develop a short, easy‐to‐use scale that practitioners could use in a variety of consumer research settings, especially field designs. Factor analysis was used to reduce a list of 22 items to a final list of 6 items. The preliminary evidence on reliability and validity is encouraging, and suggestions are made for further testing of this new scale. |
| doi_str_mv | 10.1002/mar.4220010207 |
| format | Article |
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| identifier | ISSN: 0742-6046 |
| ispartof | Psychology & marketing, 1984-06, Vol.1 (2), p.65-77 |
| issn | 0742-6046 1520-6793 |
| language | eng |
| recordid | cdi_proquest_journals_1308086126 |
| source | EBSCO Business Source Complete; Periodicals Index Online; Alma/SFX Local Collection |
| title | Measuring consumer involvement in products: Developing a general scale |
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