Taste tests. Psychophysical issues in comparative test design
Discrimination and preference testing is performed extensively by food and beverage producers for managerial purposes and, more recently, for comparative advertising. In this paper, the authors examine several basic issues in the design of these tests. The concepts of discrimination, preference, and...
Gespeichert in:
| Veröffentlicht in: | Psychology & marketing 1984-03, Vol.1 (1), p.69-91 |
|---|---|
| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!