Diversification through licensing
In this paper the author examines the appropriateness of taking a licence agreement to implement four different types of strategy for product diversification. The research is based on interviews with managers of more than 40 companies manufacturing more than 70 products under licence in Canada and t...
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| Veröffentlicht in: | R & D management 1978-06, Vol.8 (3), p.159-163 |
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| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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