Vertical and Horizontal Coordination in the Agro-biotechnology Industry: Evidence and Implications
Agro-biotechnology is evolving from a pre-commerical phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets...
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Veröffentlicht in: | Journal of agricultural and applied economics 1997-07, Vol.29 (1), p.129-139 |
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container_title | Journal of agricultural and applied economics |
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creator | Kalaitzandonakes, Nicholas Bjornson, Bruce |
description | Agro-biotechnology is evolving from a pre-commerical phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation. |
doi_str_mv | 10.1017/S1074070800029187 |
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subjects | ACQUISITION acquisitions agricultural biotechnology Agro-biotechnology: Firm Strategies, Industry Structure, and Implications for U.S. Agriculture BIOTECHNOLOGIE BIOTECHNOLOGY BIOTECNOLOGIA ETATS UNIS EUA firm strategy INDUSTRIA INDUSTRIE INDUSTRY industry consolidation industry structure INTEGRACION INTEGRATION Invited Paper Sessions MERGERS USA |
title | Vertical and Horizontal Coordination in the Agro-biotechnology Industry: Evidence and Implications |
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