Vertical and Horizontal Coordination in the Agro-biotechnology Industry: Evidence and Implications

Agro-biotechnology is evolving from a pre-commerical phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets...

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Veröffentlicht in:Journal of agricultural and applied economics 1997-07, Vol.29 (1), p.129-139
Hauptverfasser: Kalaitzandonakes, Nicholas, Bjornson, Bruce
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container_title Journal of agricultural and applied economics
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creator Kalaitzandonakes, Nicholas
Bjornson, Bruce
description Agro-biotechnology is evolving from a pre-commerical phase dominated by basic research science to a commercial phase oriented around marketing products. In pursuing innovation rents in the commercial phase, firms are reorienting their strategies around complementary marketing and distribution assets. This is impacting vertical and horizontal industry structure. Conversely, industry structure is also impacting firm strategies. Horizontal alliances and consolidation continue from the pre-commercial phase into the commercial phase, while vertical coordination and integration strategies are accelerating rapidly. Interplay between firm strategy and industry structure is too complex for firms to anticipate early in the pre-commercial phase for long-term strategy formulation.
doi_str_mv 10.1017/S1074070800029187
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source AgEcon; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Periodicals Index Online
subjects ACQUISITION
acquisitions
agricultural biotechnology
Agro-biotechnology: Firm Strategies, Industry Structure, and Implications for U.S. Agriculture
BIOTECHNOLOGIE
BIOTECHNOLOGY
BIOTECNOLOGIA
ETATS UNIS
EUA
firm strategy
INDUSTRIA
INDUSTRIE
INDUSTRY
industry consolidation
industry structure
INTEGRACION
INTEGRATION
Invited Paper Sessions
MERGERS
USA
title Vertical and Horizontal Coordination in the Agro-biotechnology Industry: Evidence and Implications
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