Competitive Strategies of Biotechnology Firms: Implications for U.S. Agriculture
The agricultural biotechnology industry has evolved from a focus on outstanding science to a more mature phase where firms focus on near-term products and building businesses. Understanding complex relationships and distribution channels and a global perspective are crucial to commercialization. Yet...
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Veröffentlicht in: | Journal of agricultural and applied economics 1997-07, Vol.29 (1), p.117-122 |
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description | The agricultural biotechnology industry has evolved from a focus on outstanding science to a more mature phase where firms focus on near-term products and building businesses. Understanding complex relationships and distribution channels and a global perspective are crucial to commercialization. Yet, leading-edge technology and early identification of key traits will be critical to developing superior products that ensure competitiveness in the marketplace. Monsanto is organizing around a life sciences model where seed, crop chemicals, pharmaceuticals, and food ingredient businesses will exploit mutual synergies driven by basic science and discovery. |
doi_str_mv | 10.1017/S1074070800007616 |
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subjects | Agro-biotechnology: Firm Strategies, Industry Structure, and Implications for U.S. Agriculture BIOTECHNOLOGIE BIOTECHNOLOGY BIOTECNOLOGIA COMPETENCIA ECONOMICA CONCURRENCE ECONOMIQUE ECONOMIC COMPETITION EMPRESAS ENTERPRISES ENTREPRISE ETATS UNIS EUA INDUSTRIA INDUSTRIE INDUSTRY Invited Paper Sessions Monsanto strategies USA |
title | Competitive Strategies of Biotechnology Firms: Implications for U.S. Agriculture |
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