Conjoint Analysis: A Comparative Analysis of Specificatio Tests for the Utility Function

Conjoint Analysis: A Comparative Analysis of Specificatio Tests for the Utility Function

Utility Theory; Analysis; Marketing - Buyer Behavior

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Veröffentlicht in:Management science 1983-12, Vol.29 (12), p.1393
Hauptverfasser: CORSTJENS, MARCEL L, Gautschi, David A
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Sprache:eng
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container_issue 12
container_start_page 1393
container_title Management science
container_volume 29
creator CORSTJENS, MARCEL L
Gautschi, David A
description Utility Theory; Analysis; Marketing - Buyer Behavior
format Article
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source INFORMS PubsOnLine; Periodicals Index Online; EBSCOhost Business Source Complete; Jstor Complete Legacy
title Conjoint Analysis: A Comparative Analysis of Specificatio Tests for the Utility Function
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