Uses and Gratifications and Exposure To Public Television: A Discrepancy Approach

A consistent problem with uses and gratifications research has been the failure to distinguish between gratifications sought and gratifications obtained. This study tested a discrepancy model constrasting gratifications sought from television in general with gratifications respondents perceived they...

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Veröffentlicht in:	Communication research 1979-04, Vol.6 (2), p.155-179
Hauptverfasser:	Palmgreen, Philip, Rayburn, J.D.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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