Environmental Determinants of Decision-Making Uncertainty in Marketing Channels

To function, a marketing channel must have a certain amount of consensus and coordinated decision making among its members. Marketing channel theory has emphasized the "internal" mechanisms of achieving integrated actions. However, channels consist of exchanging organizations that are affe...

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Veröffentlicht in:	Journal of marketing research 1988-02, Vol.25 (1), p.36-50
Hauptverfasser:	Achrol, Ravi S., Stern, Louis W.
Format:	Artikel
Sprache:	eng
Schlagworte:	Customers Distribution channels Dyadic relations Economic uncertainty Marketing Modeling Natural resources Parametric models Retail stores Statistical discrepancies
Online-Zugang:	Volltext
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