Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach

Some peculiar characteristics of service firms, such as low capital intensity and the inseparability of production and consumption, have necessitated the modification of the traditional transaction-cost framework used to study entry-mode choice. By relaxing some unduly restrictive assumptions of the...

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Veröffentlicht in:	Journal of marketing 1993-07, Vol.57 (3), p.19-38
Hauptverfasser:	Erramilli, M. Krishna, Rao, C. P.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business structures Cost control Cost of entry Country risk Host country Industrial engineering Joint ventures Marketing Service industries Transaction costs
Online-Zugang:	Volltext
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