How to evaluate and up-grade technical service

The factory technical support function is known to be critical to a successful field selling effort, particularly in high-technology environments. However, the relationship between technical support and the personal selling function is often characterized by poor communication between the two organi...

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Veröffentlicht in:	Industrial marketing management 1993-08, Vol.22 (3), p.187-193
Hauptverfasser:	Ferguson, Jeffery M., Higgins, Lexis F., Phillips, Gary R.
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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