The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol

The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol

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Veröffentlicht in:Advances in consumer research 1976-01, Vol.3, p.184
Hauptverfasser: Park, C Whan, Schaninger, Charles M
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title The Identification of Consumer Judgmental Combination Rules: Statistical Prediction vs. Structured Protocol
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