One-of-a-Kind in a Full House: Some Consequences of Ethnic and Gender Distinctiveness

This research examines the behaviors of individuals in environments characterized by varying degrees of ethnic and gender diversity. Self-attention theory (e.g., Mullen, 1983) is used to explain how being one-of-a-kind (e.g., race or gender) in a social setting may affect behavior. Ethnic minorities...

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Veröffentlicht in:Journal of consumer psychology 1995, Vol.4 (3), p.205-224
1. Verfasser: Wooten, David B.
Format: Artikel
Sprache:eng
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