Gender casting in television toy advertisements: Distributions, message content analysis, and evaluations

This article offers new information about real-life frequency distributions, voiced-message characteristics, and adults' suitability evaluations of children's TV ads that promote gender-linked toys. A survey of 856 recent commercials showed that toy ads were sharply compartmentalized regar...

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Veröffentlicht in:	Journal of consumer psychology 1993, Vol.2 (3), p.307-327
Hauptverfasser:	Rajecki, D.W., Dame, Jill Ann, Creek, Kelly Jo, Barrickman, P.J., Reid, Catherine A., Appleby, Drew C.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adults Children Content analysis Dolls Men Psychological attitudes Questionnaires Television broadcasting Television commercials Toys
Online-Zugang:	Volltext
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