Strategic Directions for the Bucharest Strategy and City Brand
On the international stage, public administration has become an essential factor, capable of providing a nation with the competitive advantage. Improving standards in local administration in our country has included not only a vigorous and sustained process of reform, but also a drive to modernise a...
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| Veröffentlicht in: | Amfiteatru economic 2012-11, Vol.14 (Special No. 6), p.720-737 |
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| container_issue | Special No. 6 |
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| container_title | Amfiteatru economic |
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| creator | Ţapardel, Ana-Claudia Alexe, Florin-Alexandru |
| description | On the international stage, public administration has become an essential factor, capable of providing a nation with the competitive advantage. Improving standards in local administration in our country has included not only a vigorous and sustained process of reform, but also a drive to modernise and perfect management within the public sector. These aspects are essential, since decisions made by partners and investors are to an ever larger extent influenced by the quality, efficiency and credibility of public administration. Following these considerations, and based upon an empirical research conducted with the aid of a survey and a comparative analysis between the manner in which the branding and development strategies were developed in Vancouver and Bucharest, the present paper aims to identify the main strategic directions and branding elements necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the strategic planning process and the branding strategy in the local communities of Romania. |
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Improving standards in local administration in our country has included not only a vigorous and sustained process of reform, but also a drive to modernise and perfect management within the public sector. These aspects are essential, since decisions made by partners and investors are to an ever larger extent influenced by the quality, efficiency and credibility of public administration. Following these considerations, and based upon an empirical research conducted with the aid of a survey and a comparative analysis between the manner in which the branding and development strategies were developed in Vancouver and Bucharest, the present paper aims to identify the main strategic directions and branding elements necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the strategic planning process and the branding strategy in the local communities of Romania.</description><identifier>ISSN: 2247-9104</identifier><identifier>ISSN: 1582-9146</identifier><identifier>EISSN: 2247-9104</identifier><language>eng</language><publisher>Bucharest: The Bucharest University of Economic Studies</publisher><subject>branding strategy ; city brand ; Community ; Comparative analysis ; Competitive advantage ; Councils ; Decision making ; local public administration ; Municipal government ; Nonprofit organizations ; Public administration ; Public sector ; Public services ; quality public services ; Questionnaires ; Standard of living ; Strategic management ; Strategic planning ; strategy ; Studies ; SWOT analysis</subject><ispartof>Amfiteatru economic, 2012-11, Vol.14 (Special No. 6), p.720-737</ispartof><rights>Copyright Bucharest Academy of Economic Studies, Faculty of Commerce Nov 2012</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784</link.rule.ids></links><search><creatorcontrib>Ţapardel, Ana-Claudia</creatorcontrib><creatorcontrib>Alexe, Florin-Alexandru</creatorcontrib><title>Strategic Directions for the Bucharest Strategy and City Brand</title><title>Amfiteatru economic</title><description>On the international stage, public administration has become an essential factor, capable of providing a nation with the competitive advantage. 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Following these considerations, and based upon an empirical research conducted with the aid of a survey and a comparative analysis between the manner in which the branding and development strategies were developed in Vancouver and Bucharest, the present paper aims to identify the main strategic directions and branding elements necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the strategic planning process and the branding strategy in the local communities of Romania.</description><subject>branding strategy</subject><subject>city brand</subject><subject>Community</subject><subject>Comparative analysis</subject><subject>Competitive advantage</subject><subject>Councils</subject><subject>Decision making</subject><subject>local public administration</subject><subject>Municipal government</subject><subject>Nonprofit organizations</subject><subject>Public administration</subject><subject>Public sector</subject><subject>Public services</subject><subject>quality public services</subject><subject>Questionnaires</subject><subject>Standard of living</subject><subject>Strategic management</subject><subject>Strategic planning</subject><subject>strategy</subject><subject>Studies</subject><subject>SWOT analysis</subject><issn>2247-9104</issn><issn>1582-9146</issn><issn>2247-9104</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNpNjk1LAzEYhIMoWGp_ghDwvLD52je5CHb9hIIH9by8SRO7RTaaZA_990bag3OZOTzMzBlZcC6hMayV5__yJVnlvG-rQAkm1YLcvpWExX-Ojt6PybsyxinTEBMtO0_Xs9th8rnQE3agOG1pP5YDXacar8hFwK_sVydfko_Hh_f-udm8Pr30d5vGc6FLY0FLo6zRwStU2gSDSjLlAB2AR29bo4FtQYgQWrQdbxFE0Bo6r5RFK5bk5tj7neLPXA8N-zinqU4OjGuQSqgOKnV9pLyL05iHP8slpoF1tcqIXwG6T9s</recordid><startdate>20121101</startdate><enddate>20121101</enddate><creator>Ţapardel, Ana-Claudia</creator><creator>Alexe, Florin-Alexandru</creator><general>The Bucharest University of Economic Studies</general><general>Bucharest Academy of Economic Studies, Faculty of Commerce</general><scope>OT2</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8BJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BYOGL</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FQK</scope><scope>FRNLG</scope><scope>F~G</scope><scope>JBE</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>PIMPY</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20121101</creationdate><title>Strategic Directions for the Bucharest Strategy and City Brand</title><author>Ţapardel, Ana-Claudia ; 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Improving standards in local administration in our country has included not only a vigorous and sustained process of reform, but also a drive to modernise and perfect management within the public sector. These aspects are essential, since decisions made by partners and investors are to an ever larger extent influenced by the quality, efficiency and credibility of public administration. Following these considerations, and based upon an empirical research conducted with the aid of a survey and a comparative analysis between the manner in which the branding and development strategies were developed in Vancouver and Bucharest, the present paper aims to identify the main strategic directions and branding elements necessary in elaborating a strategy and in accumulating a dossier of best practices, in order to implement successfully the strategic planning process and the branding strategy in the local communities of Romania.</abstract><cop>Bucharest</cop><pub>The Bucharest University of Economic Studies</pub><tpages>18</tpages><oa>free_for_read</oa></addata></record> |
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| identifier | ISSN: 2247-9104 |
| ispartof | Amfiteatru economic, 2012-11, Vol.14 (Special No. 6), p.720-737 |
| issn | 2247-9104 1582-9146 2247-9104 |
| language | eng |
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| source | Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals |
| subjects | branding strategy city brand Community Comparative analysis Competitive advantage Councils Decision making local public administration Municipal government Nonprofit organizations Public administration Public sector Public services quality public services Questionnaires Standard of living Strategic management Strategic planning strategy Studies SWOT analysis |
| title | Strategic Directions for the Bucharest Strategy and City Brand |
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