How to Identify the Best Customers for Your Business

It is difficult to start a venture that gains traction with paying customers. In the first decade of the 21st century, fewer than half of all U.S. startups were able to survive beyond three years. But its even harder to grow a company beyond certain levels of sales. Of the nearly 44,000 companies fo...

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Veröffentlicht in:	MIT Sloan management review 2013-12, Vol.54 (2), p.53
Hauptverfasser:	Cespedes, Frank V, Dougherty, James P, Skinner III, Ben S
Format:	Artikel
Sprache:	eng
Schlagworte:	Business models Case studies Costs Customer relations Customers Entrepreneurs Executives Leadership Product development Sales Sales management Salespeople Startups Strategic management Venture capital
Online-Zugang:	Volltext
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