Magazine "Companion Websites" and the Demand for Newsstand Sales and Subscriptions

The authors analyzed the relationship of visits to a magazine's online companion website and total circulation, subscription, and kiosk sales using bivariate vector autoregressions estimated on 67 German magazines that were observed monthly in the period May 1998 to November 2009. Their econome...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of media economics 2012-10, Vol.25 (4), p.184-197
Hauptverfasser:	Kaiser, Ulrich, Kongsted, Hans Christian
Format:	Artikel
Sprache:	eng
Schlagworte:	Circulation Econometrics Electronic publishing Kiosks Readership Studies Websites
Online-Zugang:	Volltext
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