A qualitative study exploring medical representatives’ views on current drug promotion techniques in Yemen

Medical representatives are a key component of the marketing strategies used to convince physicians to prescribe targeted drugs. The perspectives of medical representatives on the extent and composition of pharmaceutical promotion techniques has been neglected in previous studies. An in-depth interv...

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Veröffentlicht in:	Journal of medical marketing 2012-08, Vol.12 (3), p.143-149
Hauptverfasser:	Al-Areefi, Mahmoud Abdullah, Hassali, Mohamed Azmi, Ibrahim, Mohamed Izham B Mohamed
Format:	Artikel
Sprache:	eng
Schlagworte:	Content analysis Educational materials Ethics Interviews Market strategy Marketing Medical ethics Medical research Pharmaceutical industry Pharmaceutical sciences Pharmacy Physicians Prescription drugs Professional ethics Professionals Qualitative research Salespeople Studies
Online-Zugang:	Volltext
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