THINK AGAIN: FINE-TUNING YOUR STRATEGIC THINKING

Strategy is part of the core curriculum of any business school. It is also part of the core logic that drives successful businesses. Yet, despite its fundamental importance, strategy remains a controversial field of both study and practice. Cutting through the clutter, this article was originally pu...

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Veröffentlicht in:	Business strategy review 2012-12, Vol.23 (4), p.80-85
1. Verfasser:	Markides, Costas
Format:	Artikel
Sprache:	eng
Schlagworte:	Business plans Core curriculum Success
Online-Zugang:	Volltext
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