The sadness of lives and the comfort of things: Goods as evocative objects in bereavement
This paper seeks to understand the texture and emotional tenor of the relations that bereaved people can have with a range of objects, including those that seem mundane or simply part of the flotsam and jetsam of everyday life. Taking Joan Didion's best-selling book, The Year of Magical Thinkin...
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Veröffentlicht in: | Journal of marketing management 2012-10, Vol.28 (11-12), p.1331-1353 |
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Format: | Artikel |
Sprache: | eng |
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