Mehr Profil im Gesundheitswesen – wie man Marketinginstrumente richtig einsetzt
The paper describes the main methods, such as marketing instruments, in healthcare that can be used effectively to its own services to communicate effectively to patients and to optimize sales. [PUB ABSTRACT]
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| Veröffentlicht in: | Marketing Review St. Gallen 2011-08, Vol.28 (4), p.52-57 |
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| container_end_page | 57 |
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| container_issue | 4 |
| container_start_page | 52 |
| container_title | Marketing Review St. Gallen |
| container_volume | 28 |
| creator | Frodl, Andreas |
| description | The paper describes the main methods, such as marketing instruments, in healthcare that can be used effectively to its own services to communicate effectively to patients and to optimize sales. [PUB ABSTRACT] |
| doi_str_mv | 10.1007/s11621-011-0050-0 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1865-6544 |
| ispartof | Marketing Review St. Gallen, 2011-08, Vol.28 (4), p.52-57 |
| issn | 1865-6544 1865-7516 |
| language | ger |
| recordid | cdi_proquest_journals_1112202693 |
| source | SpringerNature Complete Journals |
| subjects | Business and Management Health care industry Impact analysis Marketing Marketing management Marketingmanagement |
| title | Mehr Profil im Gesundheitswesen – wie man Marketinginstrumente richtig einsetzt |
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