Who Likes Bratz? The Impact of Girls' Age and Gender Role Orientation on Preferences for Barbie Versus Bratz

ABSTRACT Why did Bratz dolls appeal to young girls? To answer this question, sixty Israeli girls, 6–11 years old, completed Boldizar's (1989) Children's Sex Role Inventory (CSRI) and were later asked how many Barbies and Bratz dolls they have. After being shown pictures of a Barbie and a B...

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Veröffentlicht in:	Psychology & marketing 2012-11, Vol.29 (11), p.897-906
Hauptverfasser:	Karniol, Rachel, Stuemler-Cohen, Tamara, Lahav-Gur, Yael
Format:	Artikel
Sprache:	eng
Schlagworte:	Age Consumer behavior Dolls Gender Girls Preferences Sex roles Studies
Online-Zugang:	Volltext
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