La organización de eventos en el contexto de las Comunicaciones Integradas de Marketing (IMC): el valor de la experiencia/The organization of events in the Integrated Marketing Communications (IMC) context: the value of experience

In the last decade has been significant development of the organization of events within the marketing communication strategy of companies. This trend is related, of course, that proved to be an effective tool, but not effective in any way, but the way that the marketing (the public) now seems that...

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Veröffentlicht in:	Pensar la publicidad 2012-01, Vol.6 (1), p.15
Hauptverfasser:	Cerezo, María Galmés, Mas, Juan Salvador Victoria
Format:	Artikel
Sprache:	spa
Schlagworte:	Communication Events planning Integrated marketing Relationship marketing Studies
Online-Zugang:	Volltext
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