Competing in the Capital Market with a Good Reputation

This study investigates how a good reputation generates competitiveness for a firm in the capital market. We distinguish two aspects of corporate reputation – trustworthiness and attractiveness – and identify their distinct impacts on reducing management and business risks of investors, respectively...

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Veröffentlicht in:	Corporate reputation review 2012-09, Vol.15 (3), p.198-221
Hauptverfasser:	Wang, Yijing, Berens, Guido, van Riel, Cees B M
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior Business and Management Capital markets Capital structure Cash flow Competition Competitive advantage Corporate Communication/Public Relations Debt financing Institutional investments Investors Management Marketing Original Article Reputation management Strategic management Studies Trust
Online-Zugang:	Volltext
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